Exclusive Gulets — Luxury Yacht Rental Services
How DevCave optimized bookings for gulets, motor yachts, and catamarans across the Mediterranean.
Background
Exclusive Gulets is a leading luxury yacht charter company offering curated fleets of gulets, motor yachts, and catamarans across the Mediterranean — including Turkey, Greece, Croatia, and Italy. They provide tailor-made itineraries, full-service crews, and premium experiences for high-end travelers.
While their offline reputation was strong, their digital presence lagged behind. Low SEO visibility, high cart abandonment, and time-consuming manual workflows were limiting growth in the online booking space.
Key Challenges
Problem: Exclusive Gulets struggled with weak online visibility, high cart abandonment, manual backend processes, and recurring reliability issues. Their development pipeline lacked proper automation and test coverage, making updates slow and risky.
Solution: DevCave implemented a targeted SEO strategy and optimized site performance to drive more organic traffic. The booking flow and checkout process were redesigned to reduce abandonment and improve conversions. We automated CMS and finance workflows, cutting down admin effort and improving productivity. On the technical side, we introduced a robust CI/CD pipeline with cloud infrastructure to guarantee 100% uptime and increased automated test coverage from 40% to 85%, ensuring faster, safer releases with fewer bugs.
Project Information
Industry
Rental
Location
California
Duration:
3 Years
Services
Technologies We Used
Heroku
Electron
Ruby on Rails
Node JS
React
FROM IDEA TO
EXECUTION
Our Approach: We built the platform using Next.js for SEO and performance, integrated React components for dynamic booking interfaces, and used Ruby on Rails for the backend API. Payment gateways were securely integrated, and the entire system was deployed on Heroku with automated CI/CD for continuous deployment and monitoring.
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